Passport to London wedding invites

A CASE STUDY

A tech-savvy, travel-themed wedding turned into a multi-platform celebration of love.

 

Overview

This project, through my company Only Lovely, began with a travel-inspired wedding invitation and evolved into a fully branded wedding experience. Designed for a couple whose last name is London, the theme “Passport to London” reflected their shared love of travel and storytelling. Created during the height of the COVID-19 pandemic, the suite extended across both digital and physical realms — welcoming guests whether they attended in person or tuned in from afar. Photos by B. Rich Photography

“Aldrena listened to what we wanted for our invitations and brought our vision to life. ”
— Adrianna London

CLIENT GOALS

  • Design a wedding invitation suite that reflected both their love of travel and their personalities

  • Infuse glam and rustic details without it feeling disjointed or overly themed

  • Include safe, coordinated elements for their in-person guests

  • Create an engaging digital experience for remote guests that felt intentional, not secondary

CREATIVE DIRECTION, INSPIRATION & Design Notes

The vibe? Country glam boarding a first-class flight. I created a handmade invitation suite modeled after a passport, stitched at the spine, with a dusty rose and burgundy color palette accented by rose gold. Their custom crest appeared throughout the suite—from the belly band to the website.

I layered textures and finishes to reflect their personalities. His laid-back, down-to-earth side came through in the rustic cardstock and earthy palette. Her love of sparkle shone in the foil accents and refined layout. Even the envelope liner featured a custom map with a heart marking their wedding destination—because every great journey deserves a love story.

DELIVERABLES

Handmade & Printed:

  • Custom logos (2) for invitations and day-of branding

  • Passport-style invitation suite with stitched binding

  • Coordinated signage for the ceremony and reception

  • Custom menus and food label cards

  • Guest sign-in keepsake poster featuring their wedding logos pressed in rose gold foil

  • Event-branded face masks for guest safety

Digital & Streaming:

  • Wedding website with RSVP integration

  • Branded YouTube streaming graphics and title cards

  • Short, designed streaming intro videos

  • A bridal portrait video—created in place of a traditional framed photo (because they love tech, and I don’t do boring)

CHALLENGES & SOLUTIONS

Designing Two Vibes into One Suite:
It needed to feel cohesive—not like two different weddings. I used materials and colors to blend their styles naturally and made glam meet rustic without either overpowering the other.

Creating a Streaming Experience That Felt Special:
Since not everyone could attend, I designed graphics and videos that made remote guests feel like they were still part of the day—from the moment the stream began.

Pandemic-Era Safety without Sacrificing Style:
Custom signage helped guide guests safely, and the masks weren’t an afterthought—they were intentionally designed, branded, and beautiful.

RESULTS & CLIENT FEEDBACK

The couple was blown away—and their guests couldn’t stop talking about the invitation suite. I had multiple people reach out asking, “Who did this?” And I got to say: Me aka Only Lovely.

The TAKEAWAY

Passport to London wasn’t just about designing pretty paper. It was about telling a love story through every detail—from hand-stamped masks to stitched invites to cinematic streaming. I didn’t just make something beautiful—I made something unforgettable.